MY NEW FAVOURITE BRAND: 3INA

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I saw online a couple of months ago that 3ina would have a store in London's Covent Garden, and like a moth to a flame, I just knew I had to visit it. 3ina (pronounced Mina) was created to make amazing quality products and to get products on the shelf within a 4 month turnaround, whereas some bigger brands can take up to 3 years to get something out to consumers. This makes them so much more accessible to us makeup lovers, with affordable, high quality products that we don't have to wait eons to get our mitts on.

There are 450 products in the range all ranging from a mere £2.95 - £18.95, so there really is something for whatever budget you may be on. What also struck me about the store is that it gives the feel of a very high end store- and its so uncluttered and everything is in order (quiet frankly an OCD sufferers dream- I know it pleased me immensely!) It's very easy to find what you need in the store and theres no having to wait around whilst someone has to find you your colour rustling about in a cupboard under the fixture. There are plenty of staff on hand to help you if needed and they also are really knowledgable about not only the products but other actual makeup in general- not like they have to memorise a whole textbook on the one brand alone and I find that really nice to have a general chit chat to the girls in there. 

On another note, the packaging looks very luxurious and sleek for the price tag. 



So let's get into what I actuallyy treated myself to....



First up I made a beeline for The Longwear Lipstick - If you were ever a fan of the Topshop Gloss Inks, then these will be right up your street. I opted for a coral pink (504) , which did dry a little too matte for my liking but the second shade I went for is absolutely gorgeous. The shade '500' is the most gorgeous deep raspberry pink (even though the pic shows it as red).
The wear on these is insanely long- even at the end of the day it just about budget with some cleansing oil, it's also easy to top up with throughout the say without going claggy at the side of the mouth. // £7.95 each





We all know that I never EVER resist a lipstick, however hard I try- So when I saw this shade '300' it was in my basket before you could say "do you really need it?" It reminds me of Show Orchid by MAC with is blue undertones and definitely gives it a run for it's money with its really creamy but long lasting formula. The lipsticks come in 6 different formulas (basic, matte, shiny, longwear, chubby and intense) // £7.95 each



Next up I opted for some eye products which were in the form of an Essential Eyeliner pencil (centre) in '109', a really deep olive green with gold shimmer running through it. These are only £2.95 each and blend really easily and glide on with ease. Amazing value for money and the pay off it beautiful. 

I also opted for a Jumbo Eye Pencil (I can't see these online but they're in store) in a really deep dark chocolate matte which again blends like an absolute dream and I tend to use this as a base for other eyeshadows and along the lower lash line. These were £6.95 (I think!).




I also decided on a single eyeshadow in '113' which a really subtle taupe with a golden shimmer. This is my go to shade on a daily basis. It lasts well without a primer but if you whack one on underneath it'll last all day. Again, lovely pay off and blendability. // £6.95 each

The last item that I picked up was the Micellar Gel- I was transfixed by the formula and I have only ever seen micellar in liquid forms before. I haven't got around to using this yet as I have a lot of other skincare on the go at the moment. //  £6.95


Will you be visiting 3INA either online or in store? What products take your fancy?

Until next time....






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